The brand new venture, accomplished by Wieden + Kennedy, extremely requires an arduous look at the pitfalls of dating today
If you would expected me personally recently basically is shopping for some thing OkCupid needed to provide, I would personally respond to that have a beneficial resounding “zero.” I am not at all the online relationships professional of one’s office and you can predicated on my restricted feel while the reports from nearest and dearest and you will acquaintances, the results away from online dating usually start from outright horrible so you’re able to “meh.”
For this reason OkCupid totally amazed and you can pleased me personally into launch of the brand new venture. The venture spends vibrant, enjoyable, both slightly unique photo and you can conspicuously provides the phrase “DTF”, while making this type of advertising provocative and hard to ignore. (suite…)